Discoverability
The ease with which users can find new features or content within a product.
The ease with which users can find new features or content within a product.
A dark pattern where it's easy to get into a situation but hard to get out of it, such as signing up for a service but finding it difficult to cancel.
Designing products that leverage behavioral science to influence user behavior in positive ways.
A dark pattern where users are pressured to make quick decisions by creating a false sense of urgency.
Any process or administrative barrier that unnecessarily complicates transactions and creates friction, discouraging beneficial behaviors.
A user research technique where participants organize information into categories to inform information architecture and design.
The observed tendency of humans to quickly return to a relatively stable level of happiness despite major positive or negative events or life changes.
The principle that elements in a digital interface maintain consistent appearance, position, and behavior across different pages and states to help users maintain orientation and familiarity.
A cognitive bias where the pain of losing is psychologically more powerful than the pleasure of gaining.