Reciprocal Altruism
A behavior in which an individual provides a benefit to another with the expectation that the favor will be returned in the future, fostering mutual cooperation and long-term relationships.
A behavior in which an individual provides a benefit to another with the expectation that the favor will be returned in the future, fostering mutual cooperation and long-term relationships.
The process of exceeding customer expectations to create a positive emotional reaction.
A cognitive bias where individuals tend to focus on positive information or events more than negative ones, especially as they age.
Minimum Viable Experience (MVE) is the simplest version of a product that delivers a complete and satisfying user experience while meeting core user needs.
A dark pattern where users are forced to sign up for an account to complete a basic task.
A strategic framework that designs user experiences to guide behavior and decisions towards desired outcomes.
UI patterns that excessively demand user attention, often interrupting the user experience.
A cognitive bias where individuals interpret others' behaviors as having hostile intent, even when the behavior is ambiguous or benign.
Designing products that leverage behavioral science to influence user behavior in positive ways.