Truth Bias
The tendency for people to believe that others are telling the truth, leading to a general assumption of honesty in communication.
The tendency for people to believe that others are telling the truth, leading to a general assumption of honesty in communication.
Any process or administrative barrier that unnecessarily complicates transactions and creates friction, discouraging beneficial behaviors.
A dark pattern where the user is guilt-tripped into opting into something by using language designed to shame them if they decline.
UI/UX design tactics that intentionally manipulate users into taking actions they might not otherwise take.
A theory of motivation that explains behavior as driven by a desire for rewards or incentives.
The phenomenon where individuals' expectations about a situation influence their actual experience of that situation.
A schedule of reinforcement where a desired behavior is reinforced every time it occurs, promoting quick learning and behavior maintenance.
The principle that elements in a digital interface maintain consistent appearance, position, and behavior across different pages and states to help users maintain orientation and familiarity.
A psychological state where individuals lose their sense of self-awareness and personal responsibility in groups, often leading to atypical behavior.