MoT
Moment of Truth (MoT) refers to any instance where a customer interacts with a brand, product, or service in a way that leaves a significant impression.
87 topics found for
“positive user interactions”
Disguised Ads
A dark pattern where advertisements are disguised as other types of content or navigation to trick users into clicking on them.
Cognitive Ease
The tendency for people to prefer things that are easy to think about and understand.
Marking Pattern
A reading pattern where users quickly scan for specific markers or keywords within the content.
Nudging
The act of designing and implementing subtle interventions to influence behavior in a predictable way.
First Touch
The initial interaction a customer has with a brand.
CX
Customer Experience (CX) is the overall perception and feeling a customer has when interacting with a company, its products, or services.
Community Building
The process of creating or enhancing a community among individuals with common interests, goals, or values.
CES
Customer Effort Score (CES) is a metric that measures how much effort customers have to put in to interact with a product or service.