User Research
The process of understanding user behaviors, needs, and motivations through various qualitative and quantitative methods.
36 topics found for
“preference analysis”
Thick Data
Qualitative data that provides insights into the context and human aspects behind quantitative data.
Market Segmentation
The process of dividing a broad consumer or business market into sub-groups of consumers based on shared characteristics, needs, or behaviors.
Global Design Trends
Emerging patterns and movements in design that gain popularity and influence on a global scale.
Customer Journey
The complete set of experiences that customers go through when interacting with a company, from initial contact to post-purchase.
Usability Testing
A technique used to evaluate a product or system by testing it with real users to identify any usability issues and gather qualitative and quantitative data on their interactions.
Ethnographic Research
A qualitative research method that studies people in their natural environments to understand their behaviors, cultures, and experiences.
Adaptive Interfaces
User interfaces that change in response to user behavior or preferences to improve usability and efficiency.
Zero-Risk Bias
A cognitive bias where people prefer the option that seems to eliminate risk entirely, even if another option offers a greater overall benefit.