Vanity Metrics
Metrics that may look impressive but do not provide meaningful insights into the success or performance of a product or business, such as total page views or social media likes.
Metrics that may look impressive but do not provide meaningful insights into the success or performance of a product or business, such as total page views or social media likes.
A specific group of people identified as the intended recipient of an advertisement or message.
A Japanese term meaning "continuous improvement," focusing on small, incremental changes to enhance processes and products.
A group of individuals with similar skills or expertise, spread across different squads, who come together to share knowledge and best practices.
Return on Investment (ROI) is a performance measure used to evaluate the efficiency or profitability of an investment or compare the efficiency of different investments.
The process of assigning target keywords to specific pages on a website to optimize each page for relevant search terms and improve overall SEO strategy.
ARIA attributes that define additional characteristics of elements, such as roles and relationships.
A cognitive bias where group members tend to discuss information that everyone already knows rather than sharing unique information, leading to less effective decision-making.
A collection of multiple squads working in the same domain or on related projects, typically consisting of 40-150 people.