Keyword Cannibalization
An SEO issue that occurs when multiple pages on the same website target the same keyword, causing them to compete against each other and potentially harming search rankings.
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“proactive design”
Brand Standards
Guidelines that dictate how a brand should be presented across various media to ensure consistency.
Customer Journey
The complete set of experiences that customers go through when interacting with a company, from initial contact to post-purchase.
Factor Analysis
A statistical method used to identify underlying relationships between variables by grouping them into factors.
Competitive Research
The systematic investigation of competitor activities, products, and strategies to gain insights and inform decision-making.
ZMOT
Zero Moment of Truth (ZMOT) is a concept in marketing that refers to the point in the buying cycle when the consumer researches a product before the seller even knows they exist.
Pilot
A preliminary version of a project or system used to test and validate its feasibility before full-scale implementation.
SAFe
SAFe is a framework designed to scale agile practices across large organizations by integrating agile and lean principles.
Reciprocal Altruism
A behavior in which an individual provides a benefit to another with the expectation that the favor will be returned in the future, fostering mutual cooperation and long-term relationships.