Brand Book
A document that outlines the guidelines for how a brand should be presented, including visual identity, messaging, and tone.
1207 topics found for
“proactive design”
Product Differentiation
The process of distinguishing a product from its competitors through unique features, benefits, or branding to attract and retain customers.
Value Innovation
The simultaneous pursuit of differentiation and low cost, creating a leap in value for both the company and its customers, often associated with Blue Ocean Strategy.
Dublin Core
A set of metadata standards used to describe digital resources, facilitating their discovery and management.
Cross Validation
A statistical method used to assess the generalizability of a model to unseen data, involving partitioning a dataset into subsets for training and validation.
Sprint Backlog
A list of tasks and deliverables that a team commits to completing during a sprint, providing a clear focus and scope for the sprint's duration.
Reward Power
The ability to influence others' behavior by offering positive incentives or rewards, commonly used in organizational and social contexts.
Decoy Pricing
A strategy where an additional, less attractive option is introduced to make other pricing options look more appealing, often steering customers towards a particular choice.
Brand Audit
A thorough examination of a brand's current position in the market and its effectiveness in reaching its goals.