Quantitative Research
A research method that focuses on collecting and analyzing numerical data to identify patterns, relationships, and trends, often using surveys or experiments.
A research method that focuses on collecting and analyzing numerical data to identify patterns, relationships, and trends, often using surveys or experiments.
A systematic process for determining and addressing needs or gaps between current conditions and desired outcomes.
A thorough examination of a brand's current position in the market and its effectiveness in reaching its goals.
Capability Maturity Model (CMM) is a framework for improving and optimizing processes within an organization.
The ability to influence others' behavior by offering positive incentives or rewards, commonly used in organizational and social contexts.
Numeronym for the word "Virtualization" (V + 12 letters + N), creating virtual versions of physical resources, such as servers, storage devices, or networks, to improve efficiency and scalability.
The systematic process of capturing, evaluating, and implementing ideas to drive innovation, reflecting a collective commitment to continuous improvement and product excellence.
The visual, auditory, and other sensory elements that represent a brand, such as logos, colors, and jingles.
A cognitive bias where people see patterns in random data.