Clickstream Analysis
The process of collecting, analyzing, and reporting aggregate data about which pages a website visitor visits and in what order.
The process of collecting, analyzing, and reporting aggregate data about which pages a website visitor visits and in what order.
The degree to which the operations and decisions of an AI system are understandable and explainable to users.
A strategy that focuses on identifying and addressing the specific problems or "pain points" of users in order to improve search engine rankings and attract more targeted traffic.
Below the Line (BTL) refers to marketing activities targeting specific consumer groups through direct channels.
Specific, Measurable, Achievable, Relevant, and Time-bound (SMART) Goals are a framework for setting and achieving clear objectives.
A visual tool for organizing information, typically starting with a central concept and branching out to related ideas and details.
A decision-making tool that helps prioritize tasks or projects based on specific criteria, such as impact and effort.
The process of training an AI model on a large dataset before fine-tuning it for a specific task.
Balanced Scorecard (BSC) is a strategic planning and management system used to align business activities to the vision and strategy of the organization.