Banner Blindness
A phenomenon where users consciously or subconsciously ignore banner-like information or advertisements on websites.
540 topics found for
“proactive design”
COM-B Model
Capability, Opportunity, Motivation (COM...) is a framework for understanding Behavior (àB).
Centre-Stage Effect
The tendency for people to pay more attention to items placed in the center of a visual field.
Color Psychology
The study of how colors affect perceptions and behaviors.
Good Defaults
Pre-selected options in a user interface that are chosen to benefit the majority of users.
Bypassing Pattern
A reading pattern where users skip over certain sections of content, often due to a lack of perceived relevance.
Narratology
The study of narrative and narrative structure and the ways that these affect our perception.
Conspicuity
The ability of an object to stand out and attract attention within its environment.
Ego Depletion
The idea that self-control or willpower draws upon a limited pool of mental resources that can be used up.