Hook Model
A framework for designing habit-forming products that includes four phases: Trigger, Action, Variable Reward, and Investment.
1207 topics found for
“proactive design”
Picture Superiority Effect
The tendency for images to be more easily remembered than words, highlighting the power of visual communication.
Secondary Reinforcer
A stimulus that gains reinforcing properties through association with a primary reinforcer, such as money or tokens, which are associated with basic needs.
Signifier
A visual or auditory cue that indicates how to interact with an element in the user interface.
Trick Cancellation
A dark pattern where the cancellation process is intentionally complicated to discourage users from canceling.
Mental Accounting
A behavioral economics concept where people categorize and treat money differently depending on its source or intended use.
Hidden Costs
A dark pattern where additional costs are only revealed at the last step of the checkout process.
Hick’s Law
A principle that states the time it takes to make a decision increases with the number and complexity of choices available.
User Testing
The process of evaluating a product by testing it with real users to gather feedback and identify usability issues.