Premack Principle
A strategy where engaging, preferred activities are used to motivate users to complete less engaging, necessary tasks.
1207 topics found for
“proactive design”
Wayfinding
The process of designing intuitive navigation systems within a digital product that help users easily understand their current location, navigate to desired destinations, and efficiently complete tasks.
Expectation Effect
The phenomenon where individuals' expectations about a situation influence their actual experience of that situation.
Peak End Rule
A cognitive bias where people judge an experience largely based on how they felt at its peak (most intense point) and its end, rather than the total sum of the experience.
Decision Fatigue
The deteriorating quality of decisions made by an individual after a long session of decision making, due to mental exhaustion.
Crazy Eights
A brainstorming technique where participants sketch eight ideas in eight minutes to generate a wide range of concepts quickly.
Think-Aloud Protocol
A usability testing method where participants verbalize their thoughts while interacting with a product.
Gestalt Theory
A set of principles describing how the human mind organizes visual information into meaningful wholes.
Problem Space
The context and set of conditions surrounding a problem that needs to be solved.