MINDSPACE
Messenger, Incentives, Norms, Defaults, Salience, Priming, Affect, Commitment, and Ego (MINDSPACE) is a framework used to understand and influence behavior.
Messenger, Incentives, Norms, Defaults, Salience, Priming, Affect, Commitment, and Ego (MINDSPACE) is a framework used to understand and influence behavior.
The effort required for users to complete a task or interaction within a system.
Elements in a process that cause resistance or slow down user actions, which can lead to frustration or be used intentionally to prevent errors and encourage deliberate actions.
A cognitive process where ideas are brought together to find a single, best solution to a problem.
Also known as Magical Number 7 +/- 2, a theory in cognitive psychology that states the average number of objects an individual can hold in working memory is about seven.
A cognitive bias where individuals interpret others' behaviors as having hostile intent, even when the behavior is ambiguous or benign.
The risk that users will find the product difficult or confusing to use, preventing them from effectively utilizing its features.
A phenomenon where people better understand and remember information when it is presented visually.
The application of behavioral science principles to improve the design and usability of digital products, focusing on user behavior and interactions.