Directed Cognition
The process by which attention is guided by internal goals and external stimuli, affecting how information is processed and remembered.
The process by which attention is guided by internal goals and external stimuli, affecting how information is processed and remembered.
The visible elements of a brand, such as color, design, and logo, that identify and distinguish the brand in consumers' minds.
A cognitive bias where users believe they have explored all available content, even when more is present.
Modifications or additions to a system that encourage specific user behaviors.
The tendency for the first items presented in a sequence to be remembered better than those in the middle.
UI patterns that excessively demand user attention, often interrupting the user experience.
Technology designed to change attitudes or behaviors of users through persuasion and social influence, but not coercion.
The tendency to forget information that can be easily found online, also known as digital amnesia.
The tendency for individuals to mimic the actions of a larger group, often leading to conformity and groupthink.