Egocentric Bias
A cognitive bias where people rely too heavily on their own perspective and experiences when making decisions.
1207 topics found for
“proactive design”
Prospect-Refuge
A theory in environmental psychology that suggests people prefer environments where they can see (prospect) without being seen (refuge).
Repetition Blindness
A phenomenon where people fail to recognize a repeated item in a visual sequence, impacting information processing and perception.
User Flow
The path taken by a user to complete a task on a website or application, including all the steps and interactions along the way.
Executive Function
A set of cognitive processes that include working memory, flexible thinking, and self-control, crucial for planning, decision-making, and behavior regulation.
Suffix Effect
The phenomenon where people have a reduced ability to recall the last items in a list when additional, unrelated information is added at the end.
Evaluative Research
Research conducted to assess the effectiveness, usability, and impact of a design or product.
Object Constancy
The principle that elements in a digital interface maintain consistent appearance, position, and behavior across different pages and states to help users maintain orientation and familiarity.
Courtesy Bias
The tendency for individuals to give positive responses or feedback out of politeness, regardless of their true feelings.