Group Attribution Error
A cognitive bias where people attribute group behavior to the characteristics of the group members rather than the situation.
1207 topics found for
“proactive design”
Zeigarnik Effect
A psychological phenomenon where people remember uncompleted or interrupted tasks better than completed tasks.
Pessimism Bias
A cognitive bias that causes people to overestimate the likelihood of negative outcomes.
Hyperbolic Discounting
A cognitive bias where people disproportionately prefer smaller, immediate rewards over larger, later rewards.
User Autonomy
The degree to which users feel they have control over their actions and decisions when interacting with a product or system.
10-Second Test
A usability test to see what impression users get within the first 10 seconds of interacting with a product or page.
Generation Effect
A phenomenon where information is better remembered if it is generated from one's own mind rather than simply read.
Winner’s Curse
A phenomenon where the winner of an auction tends to overpay due to emotional competition, leading to a less favorable outcome than anticipated.
Usability Testing
A technique used to evaluate a product or system by testing it with real users to identify any usability issues and gather qualitative and quantitative data on their interactions.