Consistency Bias
The tendency to recall past behavior in a way that aligns with current beliefs and attitudes.
The tendency to recall past behavior in a way that aligns with current beliefs and attitudes.
The economic theory that suggests limited availability of a resource increases its value, influencing decision-making and behavior.
A qualitative research method that studies people in their natural environments to understand their behaviors, cultures, and experiences.
An enhanced version of the SCAMPER technique that includes additional prompts to further stimulate creativity and innovation.
A principle stating that as investment in a single area increases, the rate of return on that investment eventually decreases.
New Product Development (NPD) is the complete process of bringing a new product to market, from idea generation to commercialization.
A structured routine for continuous improvement based on a scientific approach to problem-solving and process optimization.
The psychological discomfort experienced when parting with money, influenced by the payment method and context.
A research method that involves repeated observations of the same variables over a period of time.