First Click Testing
A usability testing method that measures the first click users make on a webpage to determine if they can successfully navigate to their goal.
A usability testing method that measures the first click users make on a webpage to determine if they can successfully navigate to their goal.
A research method that involves observing subjects in their natural environment.
The phenomenon where people continue a failing course of action due to the amount of resources already invested.
A risk management model that illustrates how multiple layers of defense (like slices of Swiss cheese) can prevent failures, despite each layer having its own weaknesses.
The process of breaking down decisions into smaller, manageable stages to simplify the decision-making process.
A tendency for respondents to answer questions in a manner that is not truthful or accurate, often influenced by social desirability or survey design.
A heuristic where individuals evenly distribute resources across all options, regardless of their specific needs or potential.
Numeronym for the word "Internationalization" (I + 18 letters + N), enabling localization for different languages, regions, and cultures without requiring extensive rework.
The phenomenon where people remember information better when it is presented through multiple sensory modalities rather than a single modality.