Multimodal Theory
A theory that explains how information is processed through different sensory modalities, such as visual, auditory, and tactile.
A theory that explains how information is processed through different sensory modalities, such as visual, auditory, and tactile.
A dark pattern where a process is made more difficult than it needs to be to discourage certain behavior.
A phenomenon where information is better remembered if it is generated from one's own mind rather than simply read.
A design process model that outlines four phases: Discover, Define, Develop, and Deliver, promoting both divergent and convergent thinking.
The phenomenon where people remember information better when it is presented through multiple sensory modalities rather than a single modality.
The use of software to automate repetitive marketing tasks and workflows, improving efficiency and effectiveness.
An enhanced version of the SCAMPER technique that includes additional prompts to further stimulate creativity and innovation.
A Japanese word meaning inconsistency or variability in processes.
A theory suggesting that information processed at a deeper, more meaningful level is better remembered than information processed at a shallow level.