Activation Rate
The percentage of users who take a specific action that signifies they are engaging with a product or service.
The percentage of users who take a specific action that signifies they are engaging with a product or service.
A mathematical framework used to analyze strategic interactions where the outcomes depend on the actions of multiple decision-makers.
Portfolio Management is the process of overseeing and coordinating an organization's collection of products to achieve strategic objectives.
A thorough examination of a brand's current position in the market and its effectiveness in reaching its goals.
A collection of reusable components, guided by clear standards, that can be assembled to build any number of applications, ensuring consistency and efficiency.
3-Tiered Architecture is a software design pattern that separates an application into three layers: presentation, logic, and data.
Zero Moment of Truth (ZMOT) is a concept in marketing that refers to the point in the buying cycle when the consumer researches a product before the seller even knows they exist.
The psychological discomfort experienced when parting with money, influenced by the payment method and context.
The phenomenon where having too many options leads to decision-making paralysis and decreased satisfaction.