Kaizen
A Japanese term meaning "continuous improvement," focusing on small, incremental changes to enhance processes and products.
A Japanese term meaning "continuous improvement," focusing on small, incremental changes to enhance processes and products.
Enterprise Architecture (EA) is a strategic framework used to align an organization's business strategy with its IT infrastructure.
Often referred to as "marketing funnel", a model that represents the user journey from awareness to purchase used to analyze and optimize conversion of prospects to customers.
The ability to deliver products or services in the most cost-effective manner without sacrificing quality.
A Japanese word meaning excessive strain on people or processes.
The use of software to automate repetitive marketing tasks and workflows, improving efficiency and effectiveness.
A problem-solving method that involves asking "why" five times to identify the root cause of a problem.
Plan-Do-Check-Act (PDCA) is an iterative four-step management method used for continuous improvement of processes and products.
Any process or administrative barrier that unnecessarily complicates transactions and creates friction, discouraging beneficial behaviors.