Sludge
Any process or administrative barrier that unnecessarily complicates transactions and creates friction, discouraging beneficial behaviors.
Any process or administrative barrier that unnecessarily complicates transactions and creates friction, discouraging beneficial behaviors.
A design philosophy that emphasizes core design principles over rigid adherence to standardized processes.
The process of optimizing content and website structure to improve visibility and ranking in voice search results.
A framework suggesting there are two systems of thinking: System 1 (fast, automatic) and System 2 (slow, deliberate), influencing decision-making and behavior.
A cognitive bias that causes people to believe they are less likely to experience negative events and more likely to experience positive events than others.
The process of continuously improving a product's performance, usability, and value through data-driven decisions and iterative enhancements.
An iterative design process that uses algorithms and computational tools to generate a wide range of design solutions based on defined constraints and goals.
The process of turning potential customers into paying customers, often measured by the conversion rate.
User-Centered Design (UCD) is an iterative design approach that focuses on understanding users' needs, preferences, and limitations throughout the design process.