Persuasion Architecture
A strategic framework that designs user experiences to guide behavior and decisions towards desired outcomes.
53 topics found for
“process tailoring”
Persona
A fictional character created to represent a user type that might use a site, brand, or product in a similar way, guiding design decisions.
Overchoice
The phenomenon where having too many options leads to decision-making paralysis and decreased satisfaction.
Neural Network
A set of algorithms, modeled loosely after the human brain, designed to recognize patterns and perform complex tasks.
MQL
Marketing Qualified Lead (MQL) is a prospective customer who has shown interest in a company's product or service and meets specific criteria indicating a higher likelihood of becoming a customer.
Mental Accounting
A behavioral economics concept where people categorize and treat money differently depending on its source or intended use.
ZPD
Zone of Proximal Development (ZPD) is a concept in educational psychology that describes the difference between what a learner can do independently and what they can achieve with guidance and support.
Warm Lead
A potential customer who has shown interest in a product or service and is more likely to become a customer.
Walkthrough Modal
A guided, interactive overlay that introduces users to features or tasks within an application.