Mental Accounting
A behavioral economics concept where people categorize and treat money differently depending on its source or intended use.
53 topics found for
“process tailoring”
ZPD
Zone of Proximal Development (ZPD) is a concept in educational psychology that describes the difference between what a learner can do independently and what they can achieve with guidance and support.
Warm Lead
A potential customer who has shown interest in a product or service and is more likely to become a customer.
Walkthrough Modal
A guided, interactive overlay that introduces users to features or tasks within an application.
Testing Effect
The phenomenon where taking a test on material improves long-term retention of that material more than additional study sessions.
Social Proof
A psychological phenomenon where people follow the actions of others in an attempt to reflect correct behavior for a given situation.
Shape Up Method
A product development methodology that emphasizes shaping work before starting it, fixing time and team size but leaving scope flexible to ensure high-quality outcomes.
Expected Utility Theory
A theory in economics that models how rational individuals make decisions under risk by maximizing the expected utility of their choices.