Empathy Mapping
A collaborative tool used to visualize what a user thinks, feels, says, and does to better understand their experiences and needs.
A collaborative tool used to visualize what a user thinks, feels, says, and does to better understand their experiences and needs.
A Japanese word meaning any activity in a process that consumes resources without adding value.
A psychological phenomenon where people do something primarily because others are doing it.
An approach to design that relies on data and analytics to inform decisions and measure success.
A detailed description of a system's behavior as it responds to a request from one of its stakeholders, often used to capture functional requirements.
The core values outlined in the Agile Manifesto, including individuals and interactions, working software, customer collaboration, and responding to change.
Customer Effort Score (CES) is a metric that measures how much effort customers have to put in to interact with a product or service.
A cognitive bias where people prefer familiar things over unfamiliar ones, even if the unfamiliar options are objectively better.
The process of tailoring a product or experience to meet the individual needs and preferences of users.