Data Analytics
The practice of measuring and analyzing data about digital product adoption, usage, and performance to inform business decisions.
The practice of measuring and analyzing data about digital product adoption, usage, and performance to inform business decisions.
A technique used to evaluate a product or system by testing it with real users to identify any usability issues and gather qualitative and quantitative data on their interactions.
The tendency to overvalue new innovations and technologies while undervaluing existing or traditional approaches.
A strategic research process that involves evaluating competitors' products, services, and market positions to identify opportunities and threats.
A brand architecture strategy where all products share a common brand name and identity.
The practice of promoting and representing the needs, interests, and rights of users in the design and development process.
A methodology that promotes iterative development, collaboration, and flexibility to adapt to changing requirements.
Happiness, Engagement, Adoption, Retention, and Task (HEART) is a framework used to measure and improve user experience success.
A time management tool that helps prioritize tasks based on their urgency and importance, dividing them into four quadrants.