Behavioral Design
The application of behavioral science principles to design products that influence user behavior in a desired way.
54 topics found for
“product desirability”
Working Backwards
A product development approach where teams start with the desired customer experience and work backwards to determine what needs to be built to achieve that outcome.
Needfinding
A research process used to identify and understand the underlying needs of users to inform the design of products and services.
Evaluative Research
Research conducted to assess the effectiveness, usability, and impact of a design or product.
4 P’S Marketing Mix
The four key elements of marketing: Product, Price, Place, and Promotion, used to develop marketing strategies.
Strategic Differentiation
The process of distinguishing a product or service from its competitors in a way that is meaningful to the target market.
Needs Assessment
A systematic process for determining and addressing needs or gaps between current conditions and desired outcomes.
Motivation Wave
A concept describing how motivation fluctuates over time, influenced by various factors such as goals, rewards, and external circumstances.
Instrumental Value
The worth of something based on its ability to help achieve a desired end or goal.