Effort Justification
A cognitive bias where people attribute greater value to outcomes that required significant effort to achieve.
A cognitive bias where people attribute greater value to outcomes that required significant effort to achieve.
The principles and guidelines that govern the moral and ethical aspects of design, ensuring that designs are socially responsible and beneficial.
Conversion Rate Optimization (CRO) is the systematic process of increasing the percentage of website visitors who take a desired action, such as making a purchase or filling out a form.
A project management technique that identifies the longest sequence of dependent tasks and calculates the shortest possible project duration.
Information Visualization (InfoVis) is the study and practice of visual representations of abstract data to reinforce human cognition.
A behavioral economic theory that describes how people choose between probabilistic alternatives that involve risk, where the probabilities of outcomes are known.
A decision-making paradox that shows people's preferences can violate the expected utility theory, highlighting irrational behavior.
Mutually Exclusive, Collectively Exhaustive (MECE) is a problem-solving framework ensuring that categories are mutually exclusive and collectively exhaustive, avoiding overlaps and gaps.
Also known as "Maslow's Hammer," a cognitive bias where people rely too heavily on a familiar tool or method, often summarized as "if all you have is a hammer, everything looks like a nail.".