Heuristic
A rule-of-thumb or shortcut that simplifies decision-making and problem-solving processes.
A rule-of-thumb or shortcut that simplifies decision-making and problem-solving processes.
A cognitive bias that causes people to believe they are less likely to experience negative events and more likely to experience positive events than others.
A set of ten general principles for user interface design created by Jakob Nielsen to improve usability.
An established company or market leader that holds a significant market share and has a strong presence in the industry.
Practical applications of behavioral science to understand and influence human behavior in various contexts.
The act of designing and implementing subtle interventions to influence behavior in a predictable way.
An iterative design process that uses algorithms and computational tools to generate a wide range of design solutions based on defined constraints and goals.
The organizational structure and dynamics of teams within a company, designed to enhance collaboration and delivery.
A set of cognitive processes that include working memory, flexible thinking, and self-control, crucial for planning, decision-making, and behavior regulation.