Product Launch Management
The comprehensive process of planning, executing, and overseeing all activities related to the introduction of a new product to the market.
The comprehensive process of planning, executing, and overseeing all activities related to the introduction of a new product to the market.
A business strategy where the product itself is the primary driver of customer acquisition, retention, and expansion, often through user experience and engagement.
A prioritized list of features, enhancements, and fixes that are intended to be addressed in future product development cycles.
The process of bringing a product from development to market, ensuring it meets quality standards and customer needs.
A professional responsible for overseeing the planning and execution of a product launch, ensuring alignment with strategic goals and successful market entry.
The process of identifying user needs and market opportunities to inform the development of new products or features.
A strategic approach where decisions and direction are set by top-level management and flow down through the organization, often aligned with overarching business goals.
The psychological phenomenon where people prefer options that are not too extreme, but just right.
A cognitive bias where people prefer a smaller set of higher-quality options over a larger set with lower overall quality.