Product Differentiation
The process of distinguishing a product from its competitors through unique features, benefits, or branding to attract and retain customers.
The process of distinguishing a product from its competitors through unique features, benefits, or branding to attract and retain customers.
The phenomenon where higher-priced products are perceived to be of higher quality, regardless of the actual quality.
A phenomenon where vivid mental images can interfere with actual perception, causing individuals to mistake imagined experiences for real ones.
A product that significantly changes the market or industry by introducing innovative features or a new business model.
Short for Product Operations, a function that supports product management teams by streamlining processes, managing tools, and ensuring efficient operations.
The risk that the product being developed will not deliver sufficient value to the users, meaning it won't meet their needs or solve their problems.
Large-Scale Scrum (LeSS) is a framework for scaling agile product development to multiple teams working on a single product.
A metaphor for a balanced approach to product development, considering three core aspects: business viability, technical feasibility, and user desirability.
An iterative design process that focuses on the users and their needs at every phase of the design process.