Warm Lead
A potential customer who has shown interest in a product or service and is more likely to become a customer.
631 topics found for
“product effectiveness”
Affiliate Marketing
A marketing strategy where affiliates earn a commission for driving sales or traffic to a company's website.
Scrum
An agile framework for managing work with an emphasis on software development, characterized by sprints and iterative progress.
Optimism Bias
A cognitive bias that causes people to believe they are less likely to experience negative events and more likely to experience positive events than others.
Affect Heuristic
A mental shortcut where current emotions influence decisions, often bypassing logic and reasoning.
Hierarchy of User Needs
A framework inspired by Maslow's Hierarchy of Needs, applied to user experience design, prioritizing basic functionality and reliability before enhancing usability and delight.
InfoVis
Information Visualization (InfoVis) is the study and practice of visual representations of abstract data to reinforce human cognition.
Heuristic
A rule-of-thumb or shortcut that simplifies decision-making and problem-solving processes.
Ethnographic Research
A qualitative research method that studies people in their natural environments to understand their behaviors, cultures, and experiences.