ToFu
Top of Funnel (ToFu) is the initial stage in the sales funnel where potential customers become aware of a product or service.
631 topics found for
“product effectiveness”
Executive Function
A set of cognitive processes that include working memory, flexible thinking, and self-control, crucial for planning, decision-making, and behavior regulation.
Social Loafing
The tendency for individuals to put in less effort when working in a group compared to when working alone, due to reduced accountability.
Scarcity Tactics
A dark pattern where availability is falsely limited to pressure users into making a purchase.
Adaptive Control of Thought
A cognitive architecture model that explains how humans can learn and adapt to new tasks.
Scarcity
A psychological principle where people place higher value on objects or opportunities that are perceived to be limited or rare.
Contextual Marketing
A marketing strategy that delivers targeted advertising and content based on the context of the user, such as their behavior or environment.
Burndown Chart
A graphical representation showing the amount of work remaining versus time, used in agile project management to track progress.
MoFu
Middle of Funnel (MoFu) is the stage in the sales funnel where leads are being nurtured and evaluated before becoming sales-ready.