Metaphor Brainstorming
A creative problem-solving technique that uses metaphors to generate ideas and solutions.
631 topics found for
“product effectiveness”
Selection Bias
A bias that occurs when the sample chosen for a study or survey is not representative of the population being studied, affecting the validity of the results.
Buyer Persona
A semi-fictional representation of an ideal customer based on market research and real data about existing customers.
Parent Brand
The main brand in a brand architecture that houses sub-brands or extensions.
Business Model Canvas
A strategic management template for developing new business models or documenting existing ones, detailing elements like value proposition, infrastructure, and customers.
Thin Data
Quantitative data that provides broad, numerical insights but often lacks the contextual depth that thick data provides.
MECE
Mutually Exclusive, Collectively Exhaustive (MECE) is a problem-solving framework ensuring that categories are mutually exclusive and collectively exhaustive, avoiding overlaps and gaps.
Daily Scrum
A short, daily meeting (separate from Standup) for the development team to sync on progress and plan for the day, part of the Scrum agile framework.
Paradox of Choice
The phenomenon where having too many options leads to anxiety and difficulty making a decision, reducing overall satisfaction.