Product Mix Strategy
The approach a company takes to manage and market its portfolio of products, ensuring each product supports the overall business strategy.
The approach a company takes to manage and market its portfolio of products, ensuring each product supports the overall business strategy.
Product Development is the process of bringing a new product to market or improving an existing one.
The process of combining multiple products or product lines into a single offering to streamline operations and reduce complexity.
The evaluation of products based on their ability to influence and shape user behavior.
A metric that measures how engaged users are with a product, often based on usage frequency, feature adoption, and user feedback.
A business culture that prioritizes product development and innovation as the key drivers of growth and success, often involving cross-functional collaboration.
The strategies and tools used to ensure that sales, marketing, and customer service teams have the necessary resources to effectively promote and support a product.
A pricing strategy where a core product is sold at a low price, but complementary products are sold at higher prices.
The introduction of a new product to the market, involving planning, marketing, and distribution efforts to maximize its initial impact.