Opportunity Space
The area within a market where unmet needs or problems present potential for new products or services.
The area within a market where unmet needs or problems present potential for new products or services.
The process of testing and evaluating a design to ensure it meets user needs and business goals before final implementation.
A cognitive bias where individuals evaluate outcomes relative to a reference point rather than on an absolute scale.
The tendency to overvalue new innovations and technologies while undervaluing existing or traditional approaches.
The systematic computational analysis of data or statistics to understand and improve business performance.
A performance testing method that evaluates the system's behavior and stability over an extended period under a high load.
The ability of consumers to remember a brand when prompted by a product category.
Social, Technological, Economic, Environmental, Political, Legal, and Ethical (STEEPLE) is an analysis tool that examines the factors influencing an organization.
The practice of comparing one's performance, processes, or practices to those of peers or competitors to identify areas for improvement.