Design Tradeoffs
The compromises made between different design options, balancing various factors like usability, aesthetics, and functionality.
The compromises made between different design options, balancing various factors like usability, aesthetics, and functionality.
A principle often used in behavioral economics that suggests people evaluate options based on relative comparisons rather than absolute values.
A cognitive bias where repeated statements are more likely to be perceived as true, regardless of their actual accuracy.
A testing method where the internal structure of the system is not known to the tester, focusing solely on input and output.
Data points that represent an individual's, team's, or company's performance in the sales process.
The theory that people adjust their behavior in response to the perceived level of risk, often taking more risks when they feel more protected.
A metric that shows the revenue that a company can expect to receive annually from its customers for subscriptions or services.
The rate at which employees leave a company and are replaced by new hires, often used as a measure of organizational health and stability.
Middle of Funnel (MoFu) is the stage in the sales funnel where leads are being nurtured and evaluated before becoming sales-ready.