UBP
Unique Buying Proposition (UBP) is a statement that highlights the unique benefits and value a product or service offers to customers.
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“product features”
IDE
Integrated Development Environment (IDE) is a software suite that combines tools like code editors, debuggers, and compilers.
Interactive Design
The design of interactive digital products, environments, systems, and services.
Activation Rate
The percentage of users who take a specific action that signifies they are engaging with a product or service.
API
Application Programming Interface (API) is a set of tools and protocols that allow different software applications to communicate and interact with each other.
Walkthrough Modal
A guided, interactive overlay that introduces users to features or tasks within an application.
Bundling Bias
A cognitive bias where individuals evaluate the value of bundled items differently than they would if the items were evaluated separately.
Diversification Bias
A cognitive bias where people prefer a greater variety of options when making simultaneous choices compared to sequential choices.
Opportunity Space
The area within a market where unmet needs or problems present potential for new products or services.