Functionalism
A design approach that prioritizes the practical purpose and usability of digital products over purely aesthetic considerations.
A design approach that prioritizes the practical purpose and usability of digital products over purely aesthetic considerations.
A tree-like model of decisions and their possible consequences, used in data mining and machine learning for both classification and regression tasks.
A research technique that explores the context in which users interact with a product, service, or environment to understand their needs and behaviors.
Moment of Truth (MoT) refers to any instance where a customer interacts with a brand, product, or service in a way that leaves a significant impression.
The tendency to overestimate how much our future preferences and behaviors will align with our current preferences and behaviors.
A form of regression analysis where the relationship between the independent variable and the dependent variable is modeled as an nth degree polynomial.
Know Your Customer (KYC) is a process used by businesses to verify the identity of their clients and assess potential risks of illegal intentions for the business relationship.
A statistical measure that quantifies the amount of variation or dispersion of a set of data values.
A statistical technique that uses several explanatory variables to predict the outcome of a response variable, extending simple linear regression to include multiple input variables.