CoD
Cost of Delay (CoD) is a metric that quantifies the economic impact of delaying a project, feature, or task.
893 topics found for
“product features”
ZMOT
Zero Moment of Truth (ZMOT) is a concept in marketing that refers to the point in the buying cycle when the consumer researches a product before the seller even knows they exist.
Personalization
The process of tailoring a product or experience to meet the individual needs and preferences of users.
Generative Research
Research aimed at exploring and identifying new opportunities, needs, and ideas to inform the design process.
Muda
A Japanese word meaning any activity in a process that consumes resources without adding value.
Ratio Bias
A cognitive bias where people judge the likelihood of an event based on its relative size rather than absolute probability.
Entry Point
The first interaction or touchpoint a user has with a product or service, crucial for making a strong first impression.
User Flow
The path taken by a user to complete a task on a website or application, including all the steps and interactions along the way.
Motivation Theory
A framework for understanding what drives individuals to act, involving theories such as Maslow's hierarchy of needs.