Decision Utility
The value or satisfaction derived from a decision, influencing the choices people make.
The value or satisfaction derived from a decision, influencing the choices people make.
The tendency of consumers to continuously purchase the same brand's products over time.
The tendency for people to feel more motivated and accelerate their efforts as they get closer to achieving a goal.
A cognitive bias where individuals evaluate outcomes relative to a reference point rather than on an absolute scale.
A model that explains behavior change through the interaction of three elements: motivation, ability, and triggers.
A usability evaluation method where evaluators walk through tasks to identify potential user difficulties.
A declaration of the values and principles essential for agile software development.
A visual technique used in Agile development to arrange user stories in a way that helps teams understand the user journey and prioritize work effectively.
Business-to-Business (B2B), a business model where products or services are sold from one business to another.