Look Elsewhere Effect
A statistical phenomenon where a large number of hypotheses are tested, increasing the chance of a rare event being observed.
893 topics found for
“product features”
Proportionality Bias
The tendency to believe that large or significant events must have large or significant causes.
Target Audience
A specific group of people identified as the intended recipient of an advertisement or message.
JAD
Joint Application Development (JAD) is a collaborative approach to gathering requirements and designing solutions in software development projects.
CX
Customer Experience (CX) is the overall perception and feeling a customer has when interacting with a company, its products, or services.
Qualitative Research
A research method that focuses on understanding phenomena through in-depth exploration of human behavior, opinions, and experiences, often using interviews or observations.
TAM
Total Addressable Market (TAM) represents the total revenue opportunity available if a product or service achieves 100% market share.
Advocacy Marketing
A marketing strategy that leverages satisfied customers to promote products through word-of-mouth and personal endorsements.
HCD
Human-Centered Design (HCD) is an approach to problem-solving that involves the human perspective in all steps of the process.