5 Whys
A problem-solving method that involves asking "why" five times to identify the root cause of a problem.
A problem-solving method that involves asking "why" five times to identify the root cause of a problem.
An experimental design where subjects are paired based on certain characteristics, and then one is assigned to the treatment and the other to the control group.
The tendency for individuals to give positive responses or feedback out of politeness, regardless of their true feelings.
The primary brand in a brand architecture that serves as the foundation for all sub-brands and extensions.
A methodology for building software-as-a-service apps that emphasizes best practices for development, deployment, and scalability.
Serviceable Addressable Market (SAM) is the portion of the Total Addressable Market that a company can target with its products and services.
A qualitative research method that studies people in their natural environments to understand their behaviors, cultures, and experiences.
The core values outlined in the Agile Manifesto, including individuals and interactions, working software, customer collaboration, and responding to change.
Business-to-Business-to-Business (B2B2B), a business model where businesses sell products or services to other businesses that then sell them to additional businesses.