Market Gaps
Areas of unmet demand in a market where opportunities for growth and development exist.
893 topics found for
“product features”
Zero-Risk Bias
A cognitive bias where people prefer the option that seems to eliminate risk entirely, even if another option offers a greater overall benefit.
Attention Economy
An economic approach that treats human attention as a scarce commodity, focusing on capturing and retaining user attention.
Attention Bias
The tendency for people's perception to be affected by their recurring thoughts at the time.
Hierarchy of User Needs
A framework inspired by Maslow's Hierarchy of Needs, applied to user experience design, prioritizing basic functionality and reliability before enhancing usability and delight.
ROI
Return on Investment (ROI) is a performance measure used to evaluate the efficiency or profitability of an investment or compare the efficiency of different investments.
Tesler’s Law
The principle stating that there is a limit to the amount of complexity that users can handle, and if designers don't manage complexity, users will.
Performance Load
The mental and physical effort required to complete a task, influencing user experience and performance.
Impact Bias
The tendency to overestimate the duration or intensity of the emotional impact of future events.