First Principles
A problem-solving approach that involves breaking down complex problems into their most basic, foundational elements.
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“product features”
Problem Statement
A clear, concise description of the issue(s) that need to be addressed, focusing on the specific challenge and its impact.
Technology Exploration
The process of investigating and experimenting with new technologies to understand their potential applications and benefits.
Hidden Subscription
A dark pattern where users are unknowingly signed up for a recurring subscription.
Affiliate Marketing
A marketing strategy where affiliates earn a commission for driving sales or traffic to a company's website.
Closure
A Gestalt principle where the mind completes incomplete figures to form a whole, aiding in the perception of shapes and objects.
Technology Ethics
The study and application of ethical considerations in the development, implementation, and use of technology.
ATL
Above the Line (ATL) refers to marketing activities carried out at a macro level to reach a large audience through mass media such as TV, radio, and print ads.
Nudging
The act of designing and implementing subtle interventions to influence behavior in a predictable way.