Parent Brand
The main brand in a brand architecture that houses sub-brands or extensions.
The main brand in a brand architecture that houses sub-brands or extensions.
A stimulus that gains reinforcing properties through association with a primary reinforcer, such as money or tokens, which are associated with basic needs.
A scheduling term that indicates a delay in the project timeline that cannot be recovered.
The Principle of Growth is an information architecture guideline that plans for the future expansion and evolution of a system.
A cognitive bias where people perceive an outcome as certain while it is actually uncertain, based on how information is presented.
The practice of comparing one's performance, processes, or practices to those of peers or competitors to identify areas for improvement.
The ability to recognize, understand, and manage one's own emotions and the emotions of others.
The drive to perform an activity for its inherent satisfaction rather than for some separable consequence.
Agile Release Train (ART) is a long-lived team of Agile teams that, along with other stakeholders, incrementally develops, delivers, and operates one or more solutions in a value stream.