Behavioral Economics
The study of psychology as it relates to the economic decision-making processes of individuals and institutions.
The study of psychology as it relates to the economic decision-making processes of individuals and institutions.
A unit of measure used in Agile project management to estimate the relative effort required to complete a user story or task.
A creative problem-solving technique that uses metaphors to generate ideas and solutions.
A research method that involves forming a theory based on data systematically gathered and analyzed.
The area within which a user can interact with an element, designed to be large enough for easy tapping.
A metric that shows the revenue that a company can expect to receive annually from its customers for subscriptions or services.
Modifications or additions to a system that encourage specific user behaviors.
Also known as "Maslow's Hammer," a cognitive bias where people rely too heavily on a familiar tool or method, often summarized as "if all you have is a hammer, everything looks like a nail.".
The process of gathering and analyzing information about competitors to inform business strategy and decision-making.