Horn Effect
A cognitive bias where one negative trait of a person or thing influences the perception of other traits.
A cognitive bias where one negative trait of a person or thing influences the perception of other traits.
A dark pattern where users are forced to sign up for an account to complete a basic task.
A moment of significant change in a process or system, where the direction of growth, performance, or trend shifts markedly.
An inference method used in AI and expert systems where reasoning starts from known facts and applies rules to derive new facts.
A mathematical ratio, approximately 1.618:1, often used in design and art to create aesthetically pleasing compositions.
A dark pattern where the user is required to do something in order to access certain functionality or information.
Also known as the 68-95-99.7 Rule, it states that for a normal distribution, nearly all data will fall within three standard deviations of the mean.
A navigation design pattern where users follow a specific order of steps or stages to complete a task, often used in forms, surveys, and instructional guides.
A user experience that feels consistent and unified across different elements and touchpoints.