Agile Principles
The core principles that underpin agile methodologies, focusing on collaboration, flexibility, and customer satisfaction. Crucial for guiding agile practices and ensuring effective project delivery.
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“product focus”
User Story Mapping
A visual technique used in Agile development to arrange user stories in a way that helps teams understand the user journey and prioritize work effectively. Crucial for ensuring that development efforts are aligned with user needs and priorities throughout the project.
Humanistic Theory
A psychological perspective that emphasizes the study of the whole person and the uniqueness of each individual, focusing on concepts such as self-actualization and personal growth. Crucial for understanding and designing experiences that cater to individual user needs and potential.
Behaviorism
A theoretical approach that focuses on observable behaviors and dismisses internal processes, emphasizing the role of environmental factors in shaping behavior. Foundational for understanding how external factors influence user behavior and for designing behavior-based interventions.
User Story
A simple description of a feature from the perspective of the user, typically used in Agile development to capture requirements and guide development. Crucial for ensuring that development efforts are aligned with user needs and priorities.
JAD
Joint Application Development (JAD) is a collaborative approach to gathering requirements and designing solutions in software development projects. It facilitates rapid decision-making and consensus-building by bringing together key stakeholders, including users, developers, and project managers, in structured workshop sessions.
User Interviews
A qualitative research method involving direct conversations with users to gather insights into their needs, behaviors, and experiences. Essential for gaining deep insights into user perspectives and informing design decisions.
User Flow
The path taken by a user to complete a task on a website or application, including all the steps and interactions along the way. Essential for designing intuitive and efficient user experiences.
Experience Design
The practice of designing products, services, and environments with a focus on the overall user experience. Essential for creating holistic and meaningful interactions.
Brand Equity
The value a brand adds to a product or service beyond the functional benefits, encompassing factors like brand awareness, perceived quality, and customer loyalty. Crucial for understanding the long-term value of a brand and its impact on business success.
Quantitative Research
A research method that focuses on collecting and analyzing numerical data to identify patterns, relationships, and trends, often using surveys or experiments. Essential for making data-driven decisions and validating hypotheses with statistical evidence.
Gestalt Theory
A set of principles describing how the human mind organizes visual information into meaningful wholes. Crucial for designing intuitive digital interfaces and cohesive user experiences that align with natural human perception patterns.
Environmental Design
The process of addressing surrounding environmental parameters when devising plans, programs, policies, buildings, or products. Important for creating designs that are sustainable and contextually appropriate.
Needy Patterns
UI patterns that excessively demand user attention, often interrupting the user experience. Important for identifying and avoiding practices that can frustrate or annoy users.
Engineering Backlog
A prioritized list of tasks, features, and technical debt items that need to be addressed by the engineering team. Essential for managing and organizing work in software development projects.
Wireframing
The process of creating a simplified visual guide or blueprint for the layout and structure of a webpage or app, focusing on functionality and content placement. Crucial for planning and communicating design structure before full development.
Augmented Intelligence
A design pattern that combines human and machine intelligence to enhance decision-making and problem-solving. Important for leveraging AI to support and amplify human capabilities.
Tiny Habits
A behavior change method that encourages the adoption of small, easy-to-do habits that can lead to larger, sustainable behavior changes. Important for designing systems that support gradual and sustainable behavior change.
Assistive Technology
Hardware and software designed to assist people with disabilities in using computers and digital content. Essential for understanding and designing for a diverse range of user needs.
Lead Generation
The process of attracting and converting strangers and prospects into someone who has indicated interest in your company's product or service. Essential for building a sales pipeline and driving business growth.
IA Research Study
Research focused on understanding and improving information architecture (IA), ensuring that information is logically and intuitively organized for users. Crucial for optimizing the organization and accessibility of information.
Stream-Aligned Team
A team structure focused on delivering value streams, often organized around a specific business capability or customer need. Crucial for enhancing delivery efficiency and aligning with business goals.
MoSCoW Prioritization
Must have, Should have, Could have, and Won't have (MoSCoW) is a method used to prioritize features or tasks. Crucial for effective project management and ensuring focus on essential features.
Behavioral Theory
The study of the principles that govern human behavior, including how people respond to stimuli and learn from their environment. Crucial for designing user experiences that anticipate and influence user behavior.
Design Tradeoffs
The compromises made between different design options, balancing various factors like usability, aesthetics, and functionality. Essential for making informed decisions that optimize overall design effectiveness.
Hierarchy of User Needs
A framework inspired by Maslow's Hierarchy of Needs, applied to user experience design, prioritizing basic functionality and reliability before enhancing usability and delight. Essential for creating well-rounded and satisfying user experiences.
Design Tokens
A system of design variables used to maintain consistency in a design system, such as colors, fonts, and spacing. Crucial for ensuring uniformity and scalability in design across different platforms and products.
Design Leadership
The practice of guiding and inspiring teams to create effective, user-centered design solutions that align with business goals. Crucial for fostering a culture of innovation, collaboration, and excellence in design practices within organizations.
Hallway Testing
An informal usability testing method where random passersby are asked to try out a product or feature and provide feedback. Essential for quickly identifying usability issues with minimal resources.
Demand Generation
The process of creating awareness and demand for a product or service through marketing activities. Crucial for driving interest and engagement in potential customers.
Expectancy Theory
A motivational theory suggesting that individuals are motivated to act based on the expected outcomes of their actions and the attractiveness of those outcomes. Important for understanding motivation and behavior, distinct from decision-making under uncertainty.
Market Gaps
Areas of unmet demand in a market where opportunities for growth and development exist. Essential for identifying new business opportunities.
Churn Rate
The percentage of customers who stop using a product or service during a specific time period. Essential for understanding customer retention and identifying areas for improvement.
Shallow Processing
A cognitive approach where information is processed at a surface level, focusing on basic features rather than deeper meaning, often leading to poorer memory retention. Important for designing educational and informational content that encourages deeper processing and understanding.
Linguistic Theory
The study of the nature, structure, and variation of language, including phonetics, phonology, syntax, semantics, and pragmatics. Essential for understanding how language influences communication and user interactions in digital products.
WSJF
Weighted Shortest Job First (WSJF) is a prioritization method used in agile and lean methodologies to maximize value by comparing the cost of delay to the duration of tasks. Essential for effectively prioritizing work to ensure the highest value tasks are completed first.
B2B2B
Business-to-Business-to-Business (B2B2B), a business model where businesses sell products or services to other businesses that then sell them to additional businesses. Crucial for understanding multi-tiered business relationships and strategies.
Information Architecture
The structural design of information environments, organizing and labeling content to support usability and findability. Essential for creating intuitive and navigable digital products.
Program Increment
A time-boxed period in which Agile teams deliver incremental value in the form of working, tested software and systems. Essential for aligning teams, managing dependencies, and ensuring continuous delivery.
Semantic Barriers
Obstacles to effective communication that arise from differences in understanding the meanings of words and symbols used by the communicators. Crucial for designing clear and effective communication systems and avoiding misunderstandings.
Nagging
A dark pattern where repetitive notifications or prompts are used to wear down user resistance. Recognizing the annoyance of this tactic is important to maintain respectful user interactions and avoid interruptions.
Self-Determination Theory
A theory of motivation that emphasizes the importance of autonomy, competence, and relatedness in fostering intrinsic motivation and psychological well-being. Important for understanding how to design experiences that support user motivation and well-being.
Principles Over Processes
A design philosophy that emphasizes core design principles over rigid adherence to standardized processes. Essential for maintaining creativity and innovation in large-scale, process-driven environments.
Warm Lead
A potential customer who has shown interest in a product or service and is more likely to become a customer. Crucial for prioritizing sales efforts and increasing conversion rates.
CSM
CSM (Customer Success Management) is a business methodology focused on ensuring customers achieve their desired outcomes while using a product or service. Crucial for driving customer retention and satisfaction.
c11y
Numeronym for the word "Compatibility" (C + 11 letters + Y), ensuring that systems, devices, or applications can operate together without conflict or need for modification. Crucial for ensuring seamless integration and functionality across different platforms.
Founder’s Mentality
A mindset and approach that embodies the entrepreneurial spirit, passion for improvement, and deep sense of ownership typically associated with a company's founders. Essential for maintaining agility, innovation, and customer-centricity as organizations grow and mature.
Forced Enrollment
A dark pattern where users are forced to sign up for an account to complete a basic task. Designers should avoid this practice and provide optional account creation to respect user preferences.
Scent Trail
The path or sequence of actions users follow based on information scent to find their desired information. Crucial for understanding user behavior and optimizing content discovery paths.
Performance Load
The mental and physical effort required to complete a task, influencing user experience and performance. Crucial for designing systems that minimize cognitive and physical load, enhancing usability and efficiency.
First Principles
A problem-solving approach that involves breaking down complex problems into their most basic, foundational elements. Crucial for developing innovative solutions by understanding and addressing core issues.
Agile Values
The core values outlined in the Agile Manifesto, including individuals and interactions, working software, customer collaboration, and responding to change. Fundamental for guiding agile practices and fostering an agile mindset.
PDCA
Plan-Do-Check-Act (PDCA) is an iterative four-step management method used for continuous improvement of processes and products. Essential for quality control and operational efficiency.
Digital Wellness
The pursuit of a healthy relationship with technology, balancing its use to enhance well-being without causing harm. Important for promoting healthy technology use and designing user experiences that support well-being.
Mood-Congruent Memory Bias
The tendency for individuals to recall information that is consistent with their current mood. Important for understanding how mood affects memory and designing experiences that account for emotional states.
Storyboard
A visual representation of a sequence of events or user interactions, used to plan and communicate the flow of a narrative or process. Important for visualizing and communicating design concepts and user journeys.
Content Design
The process of planning, creating, and managing content in a way that is user-centered and purpose-driven. Crucial for ensuring that content is engaging, relevant, and effective.
Page Parking
The practice of keeping multiple web pages open in browser tabs for future reference or action. Important for understanding user behavior and designing for multi-tab usage.
Status Quo Bias
A cognitive bias that leads individuals to prefer things to remain the same rather than change, often resisting new options or changes. Crucial for understanding resistance to change and designing strategies to overcome it among users.
Modular Design
A design approach that divides a system into smaller parts or modules that can be independently created, modified, replaced, or exchanged. Crucial for creating flexible, scalable, and maintainable systems.